LIT: A Walking & Tasting Tour

September 16–19 | 5 to 9 pm each night | Downtown Santa Cruz

Lit Drinks

Part of the new Frequency festival, LIT is a self-guided tour of select downtown Santa Cruz businesses with creative menu offerings, themed cocktails, and retail discounts designed to spark an exceptional evening of adventure! To join the fun, get your Frequency wristband and a LIT passport map at the MAH between 5–9PM on September 16–19.

The outdoor art viewing portion of the tour is open to the public at no charge, but participating merchants select the featured products and price incentives at their establishments. Guests must be 21 years or older to consume alcohol at any of the participating tour locations; valid ID will be required.

LIT is a collaborative event made possible with the support of the Downtown Association of Santa Cruz.

Participating Businesses

MeloMelo Kava Bar

Visit to find out more

Artisans & Agency

20% Off Candles

Yoso Wellness Spa & Yoso the Annex

10% Off Skincare & Herbs

Curated by the Sea art gallery

10% Off Everything


20% Off Nectar Brand Clothing


Visit to find out more

Botanic and Luxe

20% Off Entire Purchase

Oswald Restaurant

$9 Painkiller Cocktail

India Joze

Frequency Themed Margarita

Chocolate Restaurant

20% Off Chocolate Martini

Bad Animal

10% Off Retail Wine & Books

Woodstock's Pizza

$9 Pitchers on Select Beers

Pacific Cookie Company

BOGO = Buy One, Get One Free


Visit to find out more

Snap Taco

$10 Frequency Themed Cocktail & Taco

Front & Cooper Bar

Frequency Themed Gin & Tonic

Central Coast Creamery

10% Off Everything

Take the Tour

LIT Walking Map
Click Here