Innovations in Bicycle Design: Past, Present and Future

Technology and design in Santa Cruz is spotlighted through the bicycle. In partnership with the Santa Cruz Design + Innovation Center, a mini-retrospective of the bicycle celebrates the city’s participation in the Amgen Tour of California.

A glimpse into the past and cultural usage is juxtaposed with video and digital media displays of current designs including the work of Jim Gentes and Giro. Visit the Santa Cruz Design + Innovation Center for more information.