The Museum of Art & History at the McPherson Center

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Truth in Advertising:A History of the Social/Political Movement in Santa Cruz

September 15 – October 21, 2007;
Atrium Gallery.

Truth in Advertising - Before

Before

Truth in Advertising - After

After

Bob Stayton will create an installation documenting the work of Truth in Advertising, the billboard alteration project that operated in Santa Cruz during the 1980s. TIA altered billboards in a clean, professional manner to convey potent political messages instead of harmful or trivial advertisements. The exhibit will feature before and after photographs of altered billboards, a history of TIA activities, a description of how they did it, and press coverage from local newspapers.

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